Georgia Elliott story: two friends and a sleepwear label

Georgia Love and Jessica Goodear met on the first day of university in 2007 and became instant best friends. They have stayed side by side since, travelling, laughing, nursing heartbreaks and sharing more than a little wine.

Georgia is a journalist, podcaster, TV presenter, cat mum and lifelong pyjama lover. Jessica is an entrepreneur, owner of several small businesses, dog mum and lifelong comfort-chaser.

In 2009 the pair were walking through a market in Noosa when Georgia bought a standard pair of PJs and Jessica joked that they should make their own. They spent the rest of the trip talking about designs, patterns and prints, then parked the idea while life, and probably boys, got in the way. Neither forgot the conversation, and eleven years on they built the thing they had talked about.

Georgia's love of sleepwear and Jess's business sense became Georgia Elliott, a sleep and loungewear label that grew out of a passion for the product, a taste for business and years of friendship. They are excited to share the project and hope you enjoy sleeping in it as much as they do.